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Olay is a skincare brand with a mission to provide effective solutions for unique skin concerns.
Objective: Boost sales and engagement by creating content for owned channels, targeting younger audiences and reinforcing connections with loyal customers.
Channels: Email, SMS, Print, OTT, Website, Retailers, Facebook, Instagram, Twitter, TikTok, TapJoy, IronSource, Amazon.
Role: Senior Designer and 3D Artist, my responsibility was to collaborate with the copywriter to conceptualize and execute briefs.
Process: We developed briefs for each channel to create compelling content that resonated with the target audience and strengthened brand loyalty.
Agency: VaynerMedia, Procter & Gamble.
Over almost two years, I worked on 100+ projects, producing over 250 approved pieces of content. This contributed to an impressive 8% increase in revenue.
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