Loft Story is an event planning company that specializes in creating unique and memorable experiences for corporate and private clients.
Objective: Expand the audience for Loft Story through a rebranding effort.
Role: Creative Consultant and Designer, my primary responsibility was to create a comprehensive style guide for the brand's visual identity, which would be used across all digital and print collateral.
Process: I began by taking on the brand's visual identity and creating a comprehensive style guide. I then used this guide to design various print materials such as brochures and adjust the websites layout.
Channels: Print collateral, including brochures, were used to help Loft Story expand their audience and better connect with their target market.
The visually appealing and cohesive style guide I designed helped Loft Story to successfully expand their audience and better connect with their target markets.
