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GilletteLabs is the trusted grooming sub-brand with a wide selection of superior shaving products and personal care essentials.
Objective: Spread brand awareness on the GilletteLabs razor with Exfoliating Bar to a wider audience.
Channels: Facebook, Instagram, Twitter, TikTok.
Role: Senior Designer and 3D Artist, my responsibility was to collaborate with the copywriter to conceptualize and execute briefs.
Process: We developed briefs for each channel to create compelling content that resonated with the target audience and strengthened brand loyalty.
Agency: VaynerMedia, Procter & Gamble.
My efforts in developing creative content helped Gillette to successfully reach a wider audience, through GilletteLabs.
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